Do you constantly add new things to your service menu and invest in marketing materials, but still struggle to keep your lash salon fully booked and attract new clients? 👀 You have to remember that sometimes the best marketing is word of mouth, and only happy clients are going to come back for a set of new lashes. 💸
As a service provider, it’s your responsibility to ensure that your clients are having the best time while they are in your studio or salon. Even if you’re creating the most amazing lashes and doing excellent work, customers only rebook if they are feeling like they are getting the whole package. And that includes the following things.
1. Good vibes only 🥰✨
Your clients aren’t just paying for the service; they’re paying for a feel-good experience. Keep those good vibes flowing in your salon so your clients can really enjoy themselves. It will make the biggest difference, and your salon is also more likely to get positive reviews. 🥇
There’s a lot you can do to make this happen. Think cozy decor, uplifting music that’s not too loud, and a relaxing ambiance. Your salon should feel like a safe, comfortable space for them. 🤍 Kind of like a home away from home. And of course, you and your team should be approachable and easy to chat with.
2. Rebook at checkout ✍🏻👩🏼💻
When your clients are checking out, always give them the option to book their next maintenance appointment. This is also a good way to gauge if they had a great experience, especially if it’s their first appointment. Just keep it low-key, don’t push too hard. 🫷🏻
The idea is simply to let them know it’s an option and help them get into the habit of booking ahead, instead of last minute. This is a great way to keep a more consistent schedule while also getting those long-term lash clients in.
3. Immediate response time 📞 ⏱️
Your clients really appreciate feeling heard, and that means being responsive to their messages, calls, and DMs as quickly as possible. ⏳ Ideally, aim to get back to them within a couple of minutes. But let’s face it, we live busy lives and we can’t always check our phones right away.
That’s why having an automated response ready to go is key. Something like, “Hey bestie! 🥰 I’m currently with another client, but I promise I’ll get back to you as soon as I’m free. Thanks for your patience! 😊” keeps things friendly and lets them know they’re a priority, even when you’re tied up.
4. Healthy snacks and complimentary drinks 🍵🍏
Nourished and well-fed clients are happy clients! So make sure that there’s always something for them to drink and snack on when they walk into your salon. But not just any snacks and drinks will do!
Your goal is to make them feel good inside and out, so opt for healthy and nutritious options like freshly brewed coffee, a variety of teas, refreshing kombucha, juicy fruits, and satisfying protein bars. Hanger will be a thing of the past, and your clients will leave your salon with a smile on their faces and a full tummy! 😋
5. Value-added content on social media 💻📈
If you’re looking for a way to keep your lash salon fully booked, social media should be your primary tool. But here’s the trick: share content that connects with your audience and teaches them something. Share more about the services you’re providing, talk about the quality of the products that you use, and the things you learn along the way. 🤓
Remember, Instagram and TikTok aren’t just for fun—they’re like your salon’s digital storefront. Oh, and here’s a tip: longer captions on videos and packing your Reels/TikToks with info can really boost your views. So, give your followers something they’ll love, and watch those bookings roll in! ✍🏻
6. High-quality, hypoallergenic materials 💎🏆
You can have the best customer service, the prettiest salon, and the most talented workers—but if you’re not using good, hypoallergenic, and eye-safe products, you won’t attract as many clients as you’d like. The lash business is highly competitive, so standing out is crucial. ✨
Luxury clients always prioritize product quality, aftercare, and the cleanliness of your studio or salon. Focus on these aspects to attract a high-end clientele base. And speaking of products, we’re proud to offer everything a lash salon could possibly need at LASHGOD. Check out our article on our Favorite Products for Revenue Growth to get started!
7. Bestie treatment 👯♀️💛
Bridge the gap from a client walking in as a stranger to feeling like you’re best friends as quickly as possible! 👯♀️ The sooner your clients feel at ease, safe, and like they can truly be themselves around you, the more likely they are to stick with you for life. 👵🏻 But if you’re naturally a bit shy, achieving this can feel challenging.
Here’s a tip: embrace the fact that your client has to have their eyes closed while getting their lashes done. It might sound odd, but everyone tends to feel more open and comfortable when they’re in that relaxed state. So, start with some light, friendly conversation and gradually build from there. Before you know it, you’ll have created a connection that feels as natural as chatting with a close friend. 🩷