Your wedding day is one of the most important days of your life, and you want to look and feel your best. The right bridal makeup can make all the difference, enhancing your natural beauty and making you feel confident and radiant as you walk down the aisle. Here are...

Soft glam makeup is a popular modern trend and with good reason. It’s the perfect step up from natural makeup without going full on glam. It doesn’t have the same harsh lines as glam makeup, instead focusing on blending products very well to create a look that’s...

Whether they’re styled boldly or naturally, eyelash extensions provide length and fullness to the wearer’s lashes— undeniably drawing attention to the eyes. Extra long lashes can have many effects on one’s appearance, including making them look awake and alert, adding...

Let’s be real — most of us aren’t born naturally knowing how to do our makeup. It takes time, patience, and plenty of practice to get it right. This can be particularly true when dealing with more intricate makeup techniques like blending eyeshadow.  We know that...

Bright and bedazzled nails have never been so popular. The 2020s have seen nail art truly take off thanks to social media.  At LASHGOD, we’re seeing requests for all sorts of extravagant displays. Our nail artists have also been hard at work developing their own...

by Team Subkit Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Raquel Dasilva, founder and CEO of LASHGOD, located in Toronto, ON, Canada. What's your business, and who are your customers? My...

Waxing is a hair removal method that can help you achieve smooth skin for longer than with other modalities. Body wax is a cost-effective method of hair removal in comparison to laser and epilating creams. While the popularity of waxing has grown, it is important to...

Whether you’re getting a standard or shellac manicure, there is plenty to consider: nail length, colour, art designs, and above all else, shape! There are a few ways to shape your natural or acrylic nails. You may have a personal...

Colouring your hair adds depth, sheen, and highlights and is more than just touching up the grey strands. People consider their hair an expression of personality, and in some cases, creativity, but hair colouring doesn’t always go as planned. Many factors play a part...

Have you ever wished you could wake up in the morning with pretty eyes framed by dark, curly lashes without having to bother with mascara and an eyelash curler? A lash lift and tint is a semi-permanent treatment that can help...

Enjoying a manicure and pedicure is a luxurious experience for your hands and feet, but getting a mani-pedi isn’t only about pampering yourself. You may be surprised to learn that these treatments offer more than just pretty...