Get 10% off ANY ORDER
PRO10
Lisa McIntyre
New Lash Tech? Here’s How to Run Your Business (2024’s Guide)
Launching your new lash business as an enthusiast or just a novice artist is quite thrilling. It may be difficult and intricate but at the same time, it is a very exciting and fulfilling experience.
Running a new lash business can be tough but it’s easier when you love what you do. For the lovers of lashes, opening a salon and providing services like lash extension, or lash lift would be perfect. With less budget though, lower costs could still be achieved by offering home-based lashes.
Here are some tips for beginners to help them to start their lash business:
1 . Get trained by well-known and licensed spa🎓📜
As a beauty artist providing various services such as eyelash extensions, lash lifts/ tints, among other applications, one must build trust with the clients through expertise evidenced by certificates and professional qualifications.
The fact is that due to high competition in the field of eyelashes industry where every girl becomes her own makeup artist and hair stylist; there are many fake online reviews and testimonials on different salons promising fabulous looks when using their products. Only certificates and real customer reviews will make both experienced fans of artificial lashes as well as newcomers believe in their techs.
The present generation relies more on evidence than personal experiments do.
Additionally, having certificates shows your professionalism hence enhancing the credibility of your services and assurance of validity for your professional role even while running a service center like that for eye decoration.
There are several training programs that LashGod offers training on eyelash extensions. Look for training programs that have good reputation and certification. Always look at reviews before enrolling in these programs.
2. Research Your Targeted Market🔍📈
- Starting any new business requires market research. Though the eyelash industry is friendly, they might be competitors with other lash friends from the same abode.
- This does mean that you have to fight for customers. You can always find ways on how to support one another so that everybody has an equal chance to be successful.
- Do Your Research Properly. You Need To Identify Who Your Target Audience Is. Once you identify who your target audiences are, it would become easier for you to know what types of eyelash extension services will work best for the people in your community.
- You can obtain this data online or even in person.
- Are you aware of areas near you where there are no lash artists? Are there any services that people around don’t have access to? That’s a clear indication that it’s time you started your own eyelash business.
- For beginners in the lash business, it is advisable to charge low prices for their services. However, be careful not to go too low than what your rivals are offering since most newbies do this because they lack self-confidence. Although this might work on a temporary basis, remembering starting up a new business entails expenses like paying rent, electricity bill, internet connection and acquiring gadgets.
3. Go for short and simple names 🏷️💡
The choice of the best name for your lash venture is one of the most crucial parts of starting a business from scratch. Many things about your company depend on its name; rebranding can be detrimental. So stick with an awesome name for your lash brand that resonates with your target audience. Choose wisely!
To get the perfect name idea, have a look at your competitors,different websites or use name generators.
Keep in mind that:🏷️
- Business relevance
- Catchy and Short
- Representative
- Easily understandable/pronounces
- Not common but unique
If you’re considering having an online presence through a website, make sure that there is availability of domain name under the same as your commercial title.Check Facebook and Instagram if someone has already used such a business name.
Once you have settled on your preferred brand title,the next thing is creating its logo.This may be quite expensive especially if it’s done by a hired graphic designer who will not be pocket friendly to an amateur like you – use Canva to design yours.
4. Where Do You Want Your Business Located?🏠🏢
After selecting the names given earlier,you should now choose where exactly to locate it.As a young professional,your parents shall often require plenty of hard work & efforts,because it is beginning & hence requiring creation & development for reputation in individual lashes.
You can either choose to have a studio at home or rent a lash salon.Both options come with their merits and demerits.
1. Home Based Lash Studio🛒✂️💎
PROS.
- For the beginners, this is quite beneficial. You can arrange your schedule as per your convenience, if you have your own space there will be no or minimal charges for rent. By making the treatments flexible, flexibility in running it helps to improve business.At the same time, operating from home may not be simple at all.
CONS.
- Handling everything on your own. Marketing, management and booking appointments for checking supplies are all responsibilities that you will shoulder as an entrepreneur.
- If you are new to eyelashes then it would be challenging for you to run such a business without knowing anything about it
- Insurance & safety issues will depend entirely on him/her. It is often risky to start a new venture so always be ready for any sort of loss or emergency situations that you may face while doing so.
2 .Rental Based Lash Studio📝🏦
There are both good and bad sides when starting your business in a rental place.
PROS.
- Being part of the professional lash artists’ collective, you will have an opportunity to learn more from them. Funding it is a huge gamble; huge risk and reward.
- This also makes you appear more professional to your clients since it can create a good impression on their minds as the first thing they see on visiting you. It is possible to rent lash studios and hire employees who would take care of your marketing, scheduling and appointment booking. This implies that there are more spaces and rooms for working with your clients.
CONS.
- Opening a rental lash studio in professional salons can be tough especially if you are starting off in this venture. Such an investment requires much capital not without its downsides. You may not have the convenience of flexible time or work-life balance when running a rented eyelash studio because both being the owner or specifically for newbies.
- You must pay your own rent fees as well as other costs; In addition, taking on staff to help share the workload could be useful but challenging at the same time due responsibilities and complications.
5. Buy Stock for Lash Extensions and Tools
This tip has been given by independent handlers themselves who know how important it is. When doing so ensure that you don’t run out of supplies such as extensions, cleansers, removers,bonding agents or any other lash product required in reducing down times. Make sure that these are readily available in stock always because aftercare tools like tweezers, brushes, and tiles never go out of fashion.Instead, update your stock regularly enough to prevent shortages.
For home-based or rental-based establishments dealing with lash services ;you must have all necessary equipment for applying lashes including products used before treatment (lash extension tools), aftercare accessories plus furniture such as salon chairs/lash beds/pillows /lights.
Use the Promo Code PRO10 and get 10% off on your order!
Here are some basic supplies every beginner lash artist should have:
- Lash shampoo accompanied by cleansing brush
- Lash primer set (for pre-treatment)
- Micro brushes (used in priming)
- Eye patches for eyes
- Cutting tape that could be used for lash taping and mini scissors
- Classic lash trays
- Premade fans with mixed varieties
- Lash adhesive
- Glass glue
- Disposable glue holder
- Eyelash tweezers
- mini fan
- Lash spoolies
- Adhesive remover
- Flocked lash applicators are used to remove lashes.
For more information on our range of eyelash extension supplies, please visit the website.
6. Register your business & Open a bank 📝🏦
As you start on your journey into the world of eyelash extensions it is vital that you do not focus only on developing your skills. Therefore, you need to make sure you’ve done everything well at the beginning of your career and among other things register a company and open an account in a bank.
1. Registering the Business Name📝
When starting such an enterprise there will be two choices before you.
- Sole ProprietorShip (Good for single owner)
- Partnership (Ideal for businesses with two or more owners)
You should have registered this very niche within the lash extensions industry as it adds to your credibility as an artist as well as increasing trust levels among clients. In addition registration allows access to events, partnerships, collaboration and tax benefits. It also ensures that one operates within legal boundaries.
2. Start a Bank Account🏦
Opening another bank account specifically meant for administering finances in relation to lashes is essential . With a separate account, you can easily monitor whatever is coming in or going out. It makes decision making easier.
It’s better to open a business bank account when operating any kind of commercial activity even if it’s small starting from day one.As clients pay money into a business account this shows them seriousness towards their endeavor.Everyone will find themselves needing some way to manage income as well as expenses once they become popular in offering lash services.
7. Marketing Strategy📱📸🎉
- In order to be successful, marketing your eyelash extension services locally and on social media is important. Don’t wait until you’ve done everything else. It’s smart to start building your online presence.
- On the social media platform, there are opportunities for boosting an online business. You can go to Facebook, YouTube, Instagram or TikTok where you can advertise your lash business on the internet.
- Simply create a page on social media with your lash brand name and logo. Start uploading what you offer. Meanwhile, contests, games or any other marketing strategies can help attract this audience.
Furthermore, it is crucial that one would also set up a Google My Business page so as to maintain a professional and legitimate online image. This is not common among most of the eyelash businesses and freelance lash technicians and could therefore pass as a great advice to those working in cities where clients might search for ‘eyelashes near me’ on Google.Motivate customers by requesting them to post reviews, share images as well as include your lash salon address in order to appeal many audiences.
8. Budget Planning💰📊
- Once every step and aspect of the Lash business has been covered then it’s time for budgeting.. Starting out as a lash extension artist may seem like an interesting path into creativity filled with opportunities to build confidence in your clients, however it’s prudent to ensure that you have put financial matters in order which will form a strong foundation for the venture later on.
- Begin by developing an elaborate business plan encompassing goals, targeted market segment and service offering. Carry out competitive analysis Find out how much it would cost you to get started before setting prices for products rendered together with future costs estimates.
- Make sure you allocate money for critical equipment such as better lighting conditions, a good bed for lashing purposes along with top-notch materials required for lashing activities itself. Focus on client comfort and the longevity of your tools.Get high-quality lash extensions products which would guarantee the client’s comfort and satisfaction.
9. Stay Updated with Trends🔄📲
To be successful in this industry, one must be continuing to learn new skills and keep up with the times. Always try to learn new skills/techniques to stay active in the lash industry. Follow what is currently trending.
Getting started in a business may seem difficult at first and you will definitely have many challenges along your way. Nonetheless, it is by facing these hurdles that your business gets to grow.I promise it will be worth it.
Good luck on your eyelash extension journey!
Visit our website for more information.
