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Lisa McIntyre
Unlocking Your Potential: How to Expand Your Lash Treatments and Services
As a fast-moving beauty business, it’s crucial to keep up the pace so you can provide more treatments and thus grow your client base and your revenue figures. At LashGod, we blossomed into the popular lash business we are today by embracing opportunities to invest in growth – both new and complementary services. As a beginner in the lash industry, adding new services can attract more clients and help your business take off. Or, if you’re an experienced lash artist looking to branch out or bring in more money, adding on new treatments can be an ingenious way to supplement or expand your existing business. Let’s reveal how you Expand your lash Treatments and Services.👑
1. Explore Beyond the Basics🕵️♀️
With the number of options available and the multiple lash treatments you can add to your offering, the possibilities for you as a technician are endless. In such a competitive industry, offering additional lash services is the key to developing your client base.📈
Brown Lash Extensions and Colored Lashes🎨
While black lashes are a classic, being able to provide brown lash extensions or coloured lash extensions will certainly draw in clients who want a lighter or bolder look. Brown lash extensions are great for the clients who want a natural look that matches their hair color, or to enhance their skin tone with a more muted and unobtrusive look.💁♀️
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Buy Our Brown Lashes!Trending Styles🌟
Not only should you offer various eye shapes, considering not all eyes are even or straight, but you also want to stay ahead of the trend and give your clients the most popular false lash styles, preferably with names like Wet Look Lashes, Kim K lashes or Angel Lashes. Wet Look Lashes mimics the glossy just-applied mascara look, and Kim K lashes are an ode to the make-up queen Kim Kardashian – they have a wispy fluffiness with short and long sides in the same lash strip. Angel Lashes are fine and fluttery, like they’d hold on to angel wings.
Offering such a variety of trending styles will help you customise your service to your clients based on their individual eye shape and facial features, allowing their eyes to be the best they could be.😍
Learn more about different lash extension style by clicking below button.
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Lash Lifts🚀
This is a great option for clients that are looking for a low maintenance long lasting lash look and don’t want to deal with the maintenance and upkeep of extensions. Lash lifts work basically the same way that hair perms work. The technician will brush out your natural lashes and place a kit that has a small silicone pad overlapped on your lid. This kit is then set with an adhesive to form a semi-permanent bond with your keratin-coated lashes.
The lashes will be bent and shaped up and over the silicon pad, held in this new position for around 10 minutes while the chemicals are processing. After this your lashes will have a beautiful and long lasting curl. Perfect for naturalists or for those who find lash extensions difficult or want to avoid them, the results can last anywhere from 6-8 weeks.
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Get Your Lashes Now!Lash Extension Supplies📦
Using quality supplies is essential when striving for perfection. LashGod carries an extensive inventory of lash extension supplies: lashes, adhesives and tools. Our products are crafted for strength, comfort and style. Our supplies offer premium quality lash extensions that will look natural on any eyelash line and add volume to any set.
Utilising quality supplies maintains the relaxations experience for clients, making them want to come back to the salon again and again. This promotes a positive impression of the salon and of you, the lash technician. Quality is safe, and it produces the best durable results possible. It will also ensure that your client’s eyes remain clean for any travels they may embark on.🌍
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2. Expand into Brow Services💁♀️
Adding brow services to your treatment list is guaranteed to boost your business. Providing your client with full beauty repair.💫
Brow Lamination🌿
Brow lamination is a semi-permanent treatment that gives the illusion of fuller, thicker and defined brows by relaxing its natural state allowing investment into the area to achieve the desired result, it’s a great enhancer for clients desiring fuller thick brows. The individual or ‘uni-hair’ method is the correct methodology used as each brow hair is tanned as it is applied, which eliminates over application that could lead to uneven colour and/or post-treatment damage.
It works on all hair types and colours, and is an easy addition to any appointments as it doesn’t require a consultation. A great accompaniment to Brow Lamination, brow tinting will coat the entire brow with either a tinted or clear solution which offers desired enhancement without the appearance of beginning or end colour edges of the brows.
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3. Offering Complete Eye Packages🎁
Bundling lash and brow services together into packages will boost your sales and please your clients. Consider a Full Eye Makeover or a Brow and Lash Refresh package – something that groups multiple services together into a single sitting, giving clients an eye-overhaul they won’t otherwise get. This means more clients, less individual treatments and more satisfaction all round.
Full Eye Makeover✨
A Full Eye Makeover might include an application of lash extensions, a brow lamination and a brow tint, for example, to give your client a fuller, more desirable and cohesive look. If you double up and book an appointment with two of your services, you’ll receive a 20 per cent discount.Booking in for more than the usual one service increases your revenues per appointment as well as half your work, and it keeps your clients coming back to you for all their beauty needs.
Brow and Lash Refresh
A Brow and Lash Refresh package – featuring a lash lift and henna brows – is a good example of a low-maintenance option that clients will likely appreciate if they desire a natural look. You can promote variations of your packages according to the seasons and/or a particular client need. Promotional campaigns – such as wedding preparation, anniversaries, Christmas, Valentine’s Day – can be created to target new clients and encourage repeat business. By creating seasonal and thematic packages, you are providing clients with a range of tailored services that can satisfy their needs, regardless of financial capacity.
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4. Introducing Nail Services💅
Offering nail services can expand your client base and offer a wider range of services to your existing clients.
Gel Nails💅
Gel nails provide a coating for all your clients that won’t chip, therefore requiring them to search elsewhere for a nail technician for maintenance, while also providing a glossy sheen that makes digits shine for a long period. Therefore adding gel nails to your menu will allow you to fulfill all the beauty needs of your client, and as a result, returning clients for maintenance are likely.
Pedicures👣
Pair your gel nails with pedicures. Every treatment involves soaking, exfoliating, moisturising, as well as a colourful and fun polish to show off the stunning outcome. Not only does it beautify the feet, they also contribute to foot health because any leakages of dead skin will block the pores and cause friction on foot. Giving pedicures along with your lash and brow services creates a large pampering package sought after by client, affordable (of course!) and satisfying.
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5. Training and Certification📚
You need to continue to enhance your services and stay at the top of the game: that’s why continuing education equals longevity in your efficiency. LashGod’s advanced training programs will teach you new techniques and allow you to get certifications so you can continue to expand your services and be up-to-date with the most recent trends in beauty.
We offer training and certifications to support you on your lash lifelong adventure: from advanced lash methods to the latest brow treatments. Staying at the top through continuing education will help you and your clients achieve the highest quality of service.
Advanced Techniques
As you develop your skills with more complex application techniques, like volume lash extensions, hybrid sets, and intricate designs, your service selection increases. We’ll equip you with training hands-on and steps you through your learning process so you feel ready to offer the correct information and assure your clients’ confidence.
6. Marketing Your Expanded Services📣
After you’ve diversified your offerings, advertise them widely by posting before-and-after photos on Instagram or Facebook and promote your new services. Run client specials and offer discounts and other perks to bring in the business. Post regularly about your new offerings, client testimonials and offer discounts and other perks to your social media followers.
Seasonal Promotions📲
Offering seasonal promotions or packages inspired by special occasions is a good way to entice new clients and keep your regulars active. For instance, you might create seasonal beauty bundles such as holiday-themed packages, or bridal packages that incorporate a multitude of services together. Promotions like this will work better especially in peak seasons (such as during summer or the holiday season) when clients are more likely to spend extra on beauty products and services.
Conclusion
This means that your treatment list does not necessarily have to be limited to just eyelash extensions – this is not just about adding to your treatment list but about smart ways to take your business to the next level and to be able to provide clients with more services that will meet their needs as well as increase client satisfaction, loyalty and ultimately – your income! Ready to take your lash business to another level?
Visit LashGod and find high-quality lash extension supplies as well as world class training! Today is full of action, assuming this action helps propel you and your lash business model toward success and profitability.
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