E-book How To Start Your Own Multi-Service Salon 101

Hey babes, Raq here 🧝🏼♀️

Over the past 7.5 years of salon ownership, I’ve been asked thousands of questions about how I built my business—how I started, scaled, and kept going even when things got tough. After mentoring hundreds of beauty professionals across the globe—many of whom have gone on to open thriving salons of their own—I decided it was time to put it all in one place.

This E-Book is your complete guide to opening a salon or studio space, making it successful, and keeping it on a steady path of growth.

Today, I lead a powerhouse team of 50, operate two multi-service salons, run an academy, and manage a growing e-commerce business. But it wasn’t always like this. I’ve made mistakes, faced setbacks, and learned through experience—so you don’t have to.

Inside this E-Book, I’m sharing everything I wish I knew when I started. From legal setup and branding to building a loyal team, creating multiple income streams, and scaling sustainably—this is the blueprint.

Scroll down to check out the full table of contents and see all the value packed inside.

Part I: The Physical Stuff

I. Physical Space and Amenities

II. Legal and Regulatory Compliance

III. Qualified Staff

IV. Inventory and Supplies

V. Marketing and Branding

VI. Customer Service

VII. Financial Management

VIII. Continuing Education and Training

IX. Maintenance and Upkeep

X. Community Engagement

XI. Insurance Coverage

XII. Technology and Software

XIII. Adaptability and Innovation

XIV. Emergency Preparedness

Part II: The Financials

I. Budgeting

II. Startup Costs

III. Operating Expenses

IV. Revenue Streams

V. Cash Flow Management

VI. Profitability Analysis

VII. Debt Management

VIII. Financial Reporting

IX. Contingency Planning

X. Investment and Growth Strategies

XI. Risk Management

XII. Tax Planning

XIII. Long-Term Financial Planning

Part III: The Marketing Strategy

I. Market Analysis

II. Brand Positioning

III. Marketing Objectives

IV. Marketing Strategies

V. Marketing Tactics

VI. Customer Relationship Management (CRM)

VII. Measurement and Evaluation

VIII. Budget Allocation

IX. Continuous Improvement

X. Compliance